Uber Rush
When Uber first moved into the local delivery game, they needed a launch campaign to get small businesses on board. So off to NYC I went, where the new Uber Rush service was piloting. I spent a week with a production team interviewing business owners and shooting loads of photo and video. The resulting campaign helped position Uber Rush as a legit player in the logistics space, and the spike in restaurant partners led Uber to shift their focus fully towards the newly-launched Uber Eats.
Directed by David Bates. Produced by Bokeh.