Where To?
The release of the redesigned Uber app came with a weighty challenge: Show 100 million riders around the world what changed, how it works, and why it’s better than ever. Pulling inspiration from the new app experience, the launch campaign centered around the first question that would greet riders: Where To? In addition to establishing the overarching concept, I served as creative director for the launch video and the global campaign website (which won a Webby for Best Visual Design).
Launch Video
Campaign Website
Directed by Chris Newman. Produced by Avocados & Coconuts. Motion Graphics by MK12. Website by MediaMonks.