Uber Eats
I started working on Uber Eats when the food delivery app was still preheating. In fact, it wasn't even called Uber Eats yet. That came out of a naming exercise that was equal parts grueling and fun. Once the name was settled, I helped create the messaging strategy and led the product launch campaign. I even wrote the UI copy. Uber Eats is now pretty much everywhere and brings home an insane amount of bacon for the company. If only I got royalties on that name...
Directed by Mimi Cave. Produced by Strike Anywhere.