Free The Footprint
Secrets, secrets are no fun, especially when they could help the public make better decisions for the planet. So Allbirds gave away their proprietary Carbon Footprint tools as an Earth Day present to the entire fashion industry. To help spread the good news, we sent an email to the world’s biggest brands. We also published it in the New York Times, Sunday Times, Der Spiegel, and Asahi Shimbun, just in case they missed it.
Of course we didn't just rely on newspaper ads to get the word out…
Everything drove to freethefootprint.com where the actual open source magic happened. Working files and spreadsheets for all!
Design by Bravo Charlie Mike Hotel.