Reasons To Ride
This campaign puts the spotlight on the all-too-common excuses people give for driving drunk. Because there are no good reasons to drive when you’re surrounded by reasons to ride. After running on Uber and MADD social channels, the campaign was picked up by the Ad Council and given nearly $2 million in broadcast spend. It felt pretty darn good to see brand work turn into a bona fide PSA.
Reasons To Ride | :60
Happy Hour | :15
Least Drunk | Social
Late Night | :15
I Had Drinks | Social
Directed by Phil Montgomery. Produced by Tool. Edited by Tim Brooks at Beast.