Ride With Pride
At one point, there were over 100 people on set. Vogue dancers. Roller skaters. A motorcycle gang. Families. Drag queens. A bunch of social media influencers. It was a proper party. And everyone was just being themselves. This global campaign featured real Uber drivers and riders from across the LGBTQ community to show that our doors are open to all. In addition to an anthem spot, we shot a series of vignettes for social, created a landing page, and made enough swag to rainbowify a major metropolitan area.
Directed by Danielle Levitt. Produced by Tool. Edited by Ben McCambridge at Cut + Run.