keeptheamazonprime.com
Same-day delivery of toothpaste and garden gnomes is great and all. But there’s another global platform that could use some attention these days. Allbirds created this impish Earth Day campaign to help raise awareness of the critical role the Amazon plays in regulating climate, and to raise money for an incredible non-profit that protects millions of acres of rainforest every year.
The campaign website went into the wayback machine as well, complete with pop ups and drop shadows galore.
The Amazon reviews of Amazonian things were shared far and wide on social.
And we ran a full page ad in the New York Times and popped up a couple billboards in Seattle, just for good measure.
Produced by Wrestler and Allbirds Creative Studio.