Creative director with copywriting roots who has helped talented teams produce campaigns both in-house and agency side.

The Dashers

While Allbirds made their name with casual sneakers, they needed to pick up the pace with the launch of the Wool Dasher Mizzle and the Tree Dasher. Running for almost a year, these spots helped establish the brand in the category and drove enough business to turn TV-skeptics into broadcast believers.

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Directed by Kris Hermansson. Produced by Wrestler. Photography by Chris Sisarich.