NFL Kickoff
For the kickoff of football season, we found superfan drivers from each NFL city to help show how Uber is the Official Ride of Gameday. We bought a ton of team gear, set up an assembly line of quick action shots, and topped it all off with Technotronic’s “Pump Up The Jam”. The result was a series of localized :15 party spots to broadcast in every market.
Directed by Mike Murray. Produced in-house.