Designated Rider

Designated Rider

With all the transportation options available today, the promise not to drive is a lot easier to keep than the promise not to drink. In partnership with MADD, Uber introduced an entirely new role that all party goers would be willing to fill—Designated Rider. We worked with Jillian Bell to make a series of spots for the holidays, NFL playoffs, and beyond.

Created with Chapter SF. Directed by Adam Bernstein. Produced by Epoch. Edited by Tim Brooks at Beast.